Store Based
Automation
Advanced grocery automation from a store
As demand grows for pick up and ultra fast delivery, grocery retailers need a way to make local fulfillment simple, efficient, accurate and profitable — without disrupting the in-store experience.
At the same time online grocery retailers are under pressure from rising labour costs and labour shortages within an industry already challenged by razor thin margins.
Boost productivity and capacity from existing store estate
Store Based Automation is the latest addition to Ocado’s portfolio of fulfilment solutions, designed to serve pick up and ultra short lead time orders efficiently and profitably, by bringing Ocado’s proven automated fulfilment solutions to the store itself.
Store Based Automation is a compact version of Ocado’s Customer Fulfilment Centre technology, designed to fit within or next to customer facing stores, which turns existing store space into automated, high-throughput zones. Addressing the constraints of store capacity and additional labour required for picking, it transforms the economics of pick up — where customers collect their orders — and home delivery from the store.
Serve pick up and ultra fast shopping missions flawlessly
Store Based Automation enables an exceptional experience for local fulfillment: fresh, accurate orders from a wide range, served with a short lead time — without impacting the in-store shopper experience.
Customers don’t have to compromise on range or quality for the sake of speed, whether they’re collecting in person or receiving a local delivery.


Maximise store productivity and capacity
Repurpose existing store estate and resources to serve online orders rapidly and economically. By running both online and offline operations in distinct areas within the same site, Store Based Automation drives new efficiencies without the high overheads of setting up an entirely new operation.
Integration and a simple handover with last mile (whether owned or third party) facilitates a slicker experience, both for your business and your customers.
Scale online profitably
Drive customer acquisition and grow online volumes with a reduced cost to serve through improved productivity. Our automated fulfilment technology achieves market leading pick rates and minimal purge.

Automated fulfilment
on a small scale
Store Based Automation utilises Ocado’s proven technology, leveraging decades of fulfilment expertise and years of R&D investment, to deliver automated storage and retrieval in a small scale format.
A flexible solution
to work with your business
Store Based Automation is perfect for businesses with high levels of customer pick up direct from store as well as on-demand and ultra short lead time delivery services.
It can be integrated into the broader fulfilment strategy, customised to a retailer's specific market dynamics and ambitions.
It can operate standalone or as part of a networked micro fulfilment model together with Ocado’s Customer Fulfilment Centres.




