In-Store Fulfilment
Turn your stores and dark stores into high-performance fulfilment hubs
With over 25 years of hands-on experience in online grocery technology, powering 13 grocery partners worldwide, Ocado understands what it takes to fulfil orders efficiently and profitably. As online demand grows, retailers need flexible, fast ways to serve customers directly from their stores.
Our AI powered store fulfilment software is specifically designed to enable you to scale retail and dark stores' online operations without new infrastructure, helping you meet rising demand without compromising accuracy, pick productivity and customer satisfaction.
Leverage a flexible solution
that adapts to your business
The Ocado Smart Platform (OSP) In-Store Fulfilment solution gives retailers the freedom to design and deploy a model that fits their business today and evolves with it over time. Whether you need an end-to-end solution or a pick-only workflow, the modular design allows you to configure, scale and optimise fulfilment without compromising on efficiency or customer experience.
In-Store Fulfilment
Projected product purge
Projected purge value of products for the next 56 days
For planners, this means clear visibility of potential issues and actionable insights, so they can focus their time where it’s needed most.
- Minimise purge with highly accurate forecasts, reducing food waste to just 0.49% of all stock handled
- Purge visibility can free up planners’ time previously spent investigating issues
Achieve industry-leading
pick productivity
OSP In-Store Fulfilment is engineered for high efficiency, streamlining operations end to end through advanced algorithms that create optimised pick routes. These routes intentionally guide pickers around the store, enabling them to locate products quickly and accurately. The result is industry-leading productivity across both retail stores and dark stores, achieving up to 300 UPH. ISF is designed to double productivity within 18 months, a result already proven by one of our retail partners.
The system also supports express pick for on-demand, single order fulfilment — this flexibility ensures the platform can support all fulfilment needs, including batch picking. By combining intelligent software with real-time optimisation, OSP transforms In-Store Fulfilment into a scalable operation that drives profitability and customer satisfaction.
In-Store Fulfilment is optimised for end-to-end efficiency
Suitable for stores and dark stores
Projected product purge
Projected purge value of products for the next 56 days
For planners, this means clear visibility of potential issues and actionable insights, so they can focus their time where it’s needed most.
- Minimise purge with highly accurate forecasts, reducing food waste to just 0.49% of all stock handled
- Purge visibility can free up planners’ time previously spent investigating issues
Scale your online operations
quickly and easily
OSP In-Store Fulfilment integrates easily across a retailer’s store network. Its cloud-based architecture enables fast scaling, with minimal training required. Teams can begin fulfilling orders immediately, unlocking new capacity and improving performance from day one.
Scale fast
One OSP partner expanded from 40 to 450 stores within months.
Replicate success easily
Once the first store is live, the same software, workflows and training can be rolled out across hundreds of sites.
Support from a dedicated Partner Success team
Expert support throughout setup, implementation and growth — continuing to drive results at every step of your journey.
Reach more customers by unlocking the power of your existing retail estate
OSP In-Store Fulfilment allows you to rapidly extend your delivery reach by transforming your stores into efficient fulfilment hubs without the need to build new infrastructure.
By tapping into your existing retail footprint, you can activate local fulfilment in new or previously underserved areas, helping you meet growing customer demand while reducing the need for upfront investment.
Offer high order accuracy and a wide product range
Keep customers returning with high product quality, order accuracy and a flexible service. OSP’s fulfilment software enables you to offer your full in-store assortment online, including fresh, deli and complex, bulky items. System-driven checks and packing guidelines ensure orders are accurate and items reach customers in excellent condition.
Achieve a high order accuracy
in dark stores.
Offer compelling product choice
Protect product freshness
expiry date to pickers.
Personalised checkout walk
Did you forget?
Missed promotions
Top offers and best sellers
Flash sales
Grow customer spend
OSP Ecommerce inspires shoppers to add more items to their basket at every stage of their shopping journey.
- Machine learning algorithms analyse a wealth of customer data on the platform, giving you the precision to offer hyper-personalised recommendations and create unique upsell opportunities.
- Optimise discovery and grow spend with smart search and intuitive sorting, essential for reducing friction in the customer journey.
- Use flexible promotions tailored to specific customer groups to maximise revenue whilst deploying built-in intelligence to protect your profitability.
- Boost basket size with a personalised checkout walk that upsells through machine-learning driven product recommendations and time-sensitive promotions.
- Drive repeat orders with automated subscription tools that lock in customer spend and make the shopping journey seamless.
Serve a full range of lead times, including on-demand in under 20 minutes
OSP’s In-Store Fulfilment solution provides the flexibility to offer a full range of collection and home delivery options, including next-day scheduled, short lead-time, and on-demand delivery. Our Express Pick flow enables on-demand orders to be fulfilled and ready for dispatch in under 20 minutes. This ensures a superior customer proposition while maintaining operational efficiency in high-pressure, on-demand environments.
- Our single-order pick flow can achieve twice the industry average for store picking.
- We facilitate integration with a wide ecosystem of third-party aggregators and specialised delivery providers to simplify your operations and unlock growth.