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Ocado Customer
Fulfilment Centres (CFCs)

Advanced grocery warehouse automation

The most advanced online grocery automation, built
to scale profitably and flexibly

As online grocery demand scales, retailers face growing pressure to serve evolving customer needs, improve service levels and reduce the cost to serve. Ocado’s automated Customer Fulfilment Centres (CFCs), powered by the Ocado Smart Platform (OSP), are designed to make online grocery profitable at scale.

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By applying advanced automation and intelligence across fulfilment, OSP CFCs increase productivity, lower operating costs and improve accuracy and service levels. This enables retailers to launch and grow a compelling online proposition efficiently, while scaling with confidence as volumes increase.

A flexible solution that scales with your business

Modular by design, OSP CFCs can be built to suit a wide range of capacity requirements and real estate constraints, enabling retailers to start at the right size and scale over time in line with their business and market needs. Advances in automation and site design mean today’s CFCs can deliver high volumes in significantly smaller footprints, helping reduce capital requirements and accelerate deployment.

Achieve market leading productivity
with guaranteed throughput

OSP CFCs offer superior operational efficiency, setting a new benchmark for fulfilment performance. Highly automated picking, storage and dispatch enable a 50 item basket to be picked in under 5 minutes, while 24/7 engineer support and high-performing service levels guarantee site throughput, giving you certainty as volumes grow.

Our automation is designed to operate across all temperature regimes with OSP Autofreezer extending grid and bot technology into freezer fulfilment.

OSP CFCs reduce manual labour at scale, with the addition of robotic picking further reducing this by 50%.

Deliver what customers order, exactly when they expect it

Tight integration across OSP enables our CFCs to deliver high levels of fulfilment accuracy. Our advanced machine learning models update availability in real time when a customer selects a delivery slot, helping to ensure customers are only shown products that will be in stock when their order is picked. This removes unnecessary substitutions and missed items, protecting trust and satisfaction.

Up to 100% order accuracy

for your customers

Up to 99% reliable,

on time dispatch

Supports all shopping missions and lead times

from on-demand to scheduled deliveries

Offer a broader range that drives bigger baskets and loyalty

Our centralised, high-density storage is designed to enable OSP CFCs to support significantly broader ranges from a single site. Grocers can economically range over 50K SKUs in one CFC, including higher-margin long-tail products. This breadth allows grocery retailers to serve a more diverse set of customer needs and preferences, from value to premium, alongside specialist and niche categories.

This enables grocers to tailor the proposition and differentiate in competitive markets. By combining scale with depth of range, retailers can unlock larger, more valuable baskets and build stronger customer loyalty.

Protect product freshness and quality every time

OSP CFCs are designed to protect product quality from pick to doorstep, through an optimised supply chain and intelligent picking process.
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  • Supports guaranteed minimum product life, delivering at least an extra day of freshness.
  • Chill integrity is maintained across the entire supply chain.

Reduce waste and lower your environmental footprint

Advanced forecasting and systematic inventory management helps to keep food waste low, while optimised tote and van design maximises vehicle utilisation.

Purge rates as low as
0.7%
Achieve over
91%
van fill
while reducing miles driven.
Ocado CFC's have a
3x smaller
carbon footprint up to dispatch compared to supermarket click and collect.

Personalised checkout walk

Did you forget?

Missed promotions

Top offers and best sellers

Flash sales

Grow customer spend

OSP Ecommerce inspires shoppers to add more items to their basket at every stage of their shopping journey.
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  • Machine learning algorithms analyse a wealth of customer data on the platform, giving you the precision to offer hyper-personalised recommendations and create unique upsell opportunities.
  • Optimise discovery and grow spend with smart search and intuitive sorting, essential for reducing friction in the customer journey.
  • Use flexible promotions tailored to specific customer groups to maximise revenue whilst deploying built-in intelligence to protect your profitability.
  • Boost basket size with a personalised checkout walk that upsells through machine-learning driven product recommendations and time-sensitive promotions.
  • Drive repeat orders with automated subscription tools that lock in customer spend and make the shopping journey seamless.

Explore our other fulfilment solutions

In-Store Fulfilment