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Ocado Group (“Ocado”) has today confirmed nemlig as the European national retailer announced as its latest partner on 21 July 2026. The partnership will support the continued development and growth of nemlig.com in Denmark.
Nemlig is the largest pure-play online supermarket in Denmark with sales of 3.3bn DKK (c.£380m) in 2025/26 (2.8bn DKK (c.£320m) in 2024/25). Nemlig has established itself as one of the most price-competitive grocers in the Danish market, currently fulfilling thousands of orders for shoppers across Denmark using manual fulfilment.
Under the agreement, Nemlig and Ocado will build a state-of-the-art Customer Fulfilment Centre (CFC) near Copenhagen. The site will be equipped with the latest Ocado technology, including the 600s bot, On-grid robotic pick, and a fully automated freezer. nemlig will continue to operate its existing webshop and manage last-mile delivery to its customers.
The CFC will be fully integrated into these existing operations, with completed orders handed on to nemlig's third-party delivery partners. The deal reflects the flexible nature of Ocado’s grocery solution, with individual elements of the Ocado Smart Platform able to seamlessly integrate into different parts of a retailer's established business.
Nemlig expects to quickly transfer its existing order volumes into the CFC in 2028, greatly enhancing its fulfilment operations, and generating a significant increase in profitability from go-live.
Tim Steiner, Founder and CEO, Ocado Group said:
I'm delighted to confirm nemlig as our latest grocery partner, bringing another leading pure-play online retailer onto the Ocado Smart Platform. Nemlig and Ocado Retail share a deep understanding of how to disrupt traditional retail through an online-only model, and I'm pleased they've chosen our technology to support their profitable growth in Denmark.
This deal shows our platform's flexibility in practice and demonstrates how far the efficiency of our technology has come. Nemlig competes hard on price, and this partnership demonstrates our platform’s ability to deliver profitable online economics for even the most price-competitive retailers. Pure-play online retailers are taking a growing share of the market globally, and partnerships like this continue to show why Ocado’s technology is a game-changer in the online channel.
Stefan Plenge, Founder and CEO, nemlig said:
We are very excited to partner with Ocado and to bring their world-leading automation technology into our operations. This partnership marks an important next step for nemlig and will significantly strengthen the efficiency and scalability of our business. It supports our ambition to solidify nemlig’s new position as one of Denmark’s cheapest grocery retailers, while continuing to deliver the convenience and service our customers expect.
Contacts
Jamie Kerr, Director of Communications (pressoffice@ocadogroup.com)
Lucy Legh, Matt Denham, Jack Gault at Headland Consultancy - (ocadogroup@headlandconsultancy.com), on +44 (0) 20 3805 4822
Further information about Ocado is available on its website at www.ocadogroup.com.
Related content
The Ocado Smart Platform
Ocado's Automated Fulfilment