Explore our partnership

On 20 August 2026, Ocado Group confirmed nemlig as its latest international grocery partner. The partnership will support the continued development and growth of nemlig.com in Denmark using the Ocado Smart Platform (OSP).

Nemlig is the largest pure-play online supermarket in Denmark and has established itself as one of the most price-competitive grocers in the Danish market, fulfilling thousands of orders for shoppers across the country using manual fulfilment.

Partnership milestones

Under the agreement, nemlig and Ocado will build a state-of-the-art Customer Fulfilment Centre (CFC) near Copenhagen, equipped with the latest Ocado technology, including the 600s bot, On-grid robotic pick, and a fully automated freezer. 

Nemlig will continue to operate its existing webshop and manage last-mile delivery to its customers, with the CFC fully integrated into these existing operations and completed orders handed on to nemlig's third-party delivery partners.

The CFC will be fully integrated into these existing operations, with completed orders handed on to nemlig's third-party delivery partners. The deal reflects the flexible nature of Ocado’s grocery solution, with individual elements of the Ocado Smart Platform able to seamlessly integrate into different parts of a retailer's established business.  

"I'm delighted to confirm nemlig as our latest grocery partner, bringing another leading pure-play online retailer onto the Ocado Smart Platform. Nemlig and Ocado Retail share a deep understanding of how to disrupt traditional retail through an online-only model, and I'm pleased they've chosen our technology to support their profitable growth in Denmark. This deal shows our platform's flexibility in practice and demonstrates how far the efficiency of our technology has come. Nemlig competes hard on price, and this partnership demonstrates our platform's ability to deliver profitable online economics for even the most price-competitive retailers."

Tim Steiner, Founder and CEO, Ocado Group

"We are very excited to partner with Ocado and to bring their world-leading automation technology into our operations. This partnership marks an important next step for nemlig and will significantly strengthen the efficiency and scalability of our business. It supports our ambition to solidify nemlig's new position as one of Denmark's cheapest grocery retailers, while continuing to deliver the convenience and service our customers expect."

Stefan Plenge, Founder and CEO, nemlig

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