OSP Last Mile

With customer expectations, costs and complexities rising, an efficient last mile operation is critical to drive customer satisfaction, growth and profitability in online grocery.

Ocado Smart Platform (OSP) Last Mile delivers a highly reliable service, offers flexible shopping missions, keeps the cost to serve low and simplifies planning — all in one proven platform.

Going beyond simple delivery logistics, the end-to-end platform learns from every delivery and customer interaction on the webshop. Data continuously feeds back into OSP’s slot availability, route optimisation and planning models to improve accuracy, efficiency and reliability with every order.

Ensure reliability for customers

OSP Last Mile doesn't just react to demand — it uses live data to anticipate and predict when and where customers will shop, whilst continuously learning how to serve each shopper better.

Maximise slot availability with an average of 92% route utilisation

OSP helps retailers hit their availability goals with ease, dynamically adding routes to meet demand and drive efficiency. Proactive slot optimisation and operational data check the feasibility of every slot before it’s offered to the customer, so retailers can provide reliability with confidence.

Up to 95% on-time performance

OSP enables retailers to set customisable on-time delivery targets, balancing efficiency and the customer promise. Coupled with timely updates throughout the shopping journey, customers benefit from a seamless experience, helping retailers drive market-leading NPS.

Offer flexible shopping missions

OSP Last Mile enables retailers to serve evolving shopping missions, giving customers the freedom to choose what they buy, when it arrives and how they receive it.

Slots

A variety of slot lengths cater for different price points and loyalty schemes, and can be customised based on customer profiles and value, operational data and retailer priorities.

Speed

OSP supports all lead times, allowing you to cater to all customers’ shopping habits
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6 hours+ main scheduled shop
1-6 hours shop for today: combine short and long lead times on the same routes — maximising economics without compromising customer experience
<60 mins shop for now: immediacy from stores and aggregator integrations

Delivery missions

Offer home delivery, click & collect from stores or lockers, unattended doorstep deliveries, or integrate with aggregators — all managed through OSP.

Reduce your cost to serve with high efficiency

OSP Last Mile continuously optimises, coupling closely with every stage of the online fulfilment process to minimise trade offs — from what slots to show customers, to how best to allocate orders on vans.
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OSP can tailor availability to defined customer segments and in line with strategic goals. You choose which slots to show customers and leverage dynamic pricing to balance customer experience, efficiency and cost.
Our route optimisation is built to handle the unique nature of OSP’s fulfilment model and grocery’s complex delivery patterns. Proprietary algorithms analyse vast amounts of past route data and future predictions to continuously shuffle orders, driving high utilisation and optimal routes.
OSP Last Mile helps drive utilisation in your Customer Fulfilment Centre and Manual Fulfilment operations through rolling order finalisation, driving efficient picking and optimised dispatch.

Operate and plan with minimal effort

OSP Last Mile simplifies complex operations with a unified planning hub and automated tools. It provides a connected view of live operational data to align business targets with network capacity, allowing you to stay in control with minimal manual effort.

Flexibility to drive your own strategy

Our sophisticated tools balance factors such as cost efficiency, on-time performance, speed and availability, but you stay in full control of how and when to activate those levers. Alongside the continuous support of our in-house experts, OSP Last Mile helps you make strategic choices so you can drive sustained growth, precisely tailored to your business priorities.