OSP Ecommerce Solution for Online Grocery

Generic ecommerce platforms often lack the specialised capabilities needed to succeed in online grocery. The Ocado Smart Platform (OSP) Ecommerce solution is an intelligent platform engineered to address the unique complexities of this sector — delivering speed, convenience and personalisation to help differentiate your offering.

We have observed first-hand how OSP Ecommerce keeps customers spending more and coming back — through ultra fresh products, an extensive range, flexible delivery options and intelligence-driven personalisation that inspire larger, more frequent shops.

Create a seamless customer experience across every touchpoint

Our Ecommerce solution supports web, mobile web, mobile apps and tablets. Each has a flexible user interface that can be tailored to your brand identity and delivers an exceptional multi-platform shopping experience, all personalised to shopper preferences.

Configurable ecommerce tools can be leveraged across the entire customer journey — from awareness and acquisition, through conversion and checkout, to advocacy and retention.

Win new customers and build lasting loyalty

To maximise growth in a competitive grocery market, OSP Ecommerce is designed to drive traffic to the platform and build customer loyalty from the first order.

Convert browsers into new customers

using OSP’s flexible, bespoke UI, and target shoppers with specifically curated promotions.

Boost your
online visibility

with a platform designed to improve your search ranking.

Entice visitors with a wide range

on your webshop, from staples to niche brands and categories. Your product offering can scale, from your current store range up to 50,000+ items, when leveraging our densely packed Customer Fulfilment Centre.

Personalised checkout walk

Did you forget?

Missed promotions

Top offers and best sellers

Flash sales

Grow customer spend

OSP Ecommerce inspires shoppers to add more items to their basket at every stage of their shopping journey.
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Machine learning algorithms analyse a wealth of customer data on the platform, giving you the precision to offer hyper-personalised recommendations and create unique upsell opportunities.
Optimise discovery and grow spend with smart search and intuitive sorting, essential for reducing friction in the customer journey.
Use flexible promotions tailored to specific customer groups to maximise revenue whilst deploying built-in intelligence to protect your profitability.

Boost basket size with a personalised checkout walk that upsells through machine-learning driven product recommendations and time-sensitive promotions.
Drive repeat orders with automated subscription tools that lock in customer spend and make the shopping journey seamless.

Unlock new revenue streams

OSP is designed to create new commercial opportunities within the customer journey.

Offer high value retail media placements

from search to browse, helping retailers generate incremental revenue.

Engage shoppers

with personalised advertising content at the most relevant point in the purchasing journey.

Connect OSP to your chosen advertising platform

to optimise your retail media strategy and drive scalable growth.

Ocado osp platform displayed on the laptop

A growth focused partnership

Our specialist teams bring extensive growth marketing and online grocery expertise. Our partners benefit from recommendations and best practice gleaned from Ocado’s global network on how to best optimise the platform, acquire customers and build loyalty across the entire funnel.

Leverage cross-platform intelligence

OSP Ecommerce is the intelligent front-end of our complete online grocery technology stack. It integrates seamlessly with our Fulfilment, Supply Chain and Last Mile solutions — leveraging cross-platform intelligence to drive superior efficiency and an exceptional experience that keeps customers coming back.

Close coupling with supply chain means your webshop always reflects what will be fresh and physically available for delivery. This means customers get exactly what they order, helping partners achieve market-leading NPS.

The system identifies products nearing expiry in your fulfilment network and automatically launches targeted flash sales on the OSP webshop — enabling retailers to grow baskets, drive sales and keep waste low.

Streamline last mile operations by offering available slots and delivery options that are tailored at a customer level — reducing cost to serve or driving growth.