Our Partnership with ICA Gruppen

Explore our partnership

ICA Gruppen (ICA) is Sweden’s leading grocery retailer. In May 2018, Ocado Group signed an exclusive partnership with ICA to launch a home delivery ecommerce service in Sweden using the Ocado Smart Platform.

ICA operates as a unique business model with independent retailer-owned stores and Ocado Group has tailored its platform to reflect ICA’s cooperative business model, with individual store owners leveraging the platform and Ocado Group’s wide fulfilment capabilities to bring their unique offerings to their customers online.

Each independent ICA retailer has their own dedicated webshop which takes account of their autonomy in setting their product range, pricing and marketing strategies. It also means each ICA retailer will retain complete control of their online customer and business data. ICA has begun by transitioning its current store pick operations to the Ocado Smart Platform's In-Store Fulfilment (ISF).

ICA Gruppen (ICA) is Sweden’s leading grocery retailer. In May 2018, Ocado Group signed an exclusive partnership with ICA to launch a home delivery ecommerce service in Sweden using the Ocado Smart Platform.

ICA operates as a unique business model with independent retailer-owned stores and Ocado Group has tailored its platform to reflect ICA’s cooperative business model, with individual store owners leveraging the platform and Ocado Group’s wide fulfilment capabilities to bring their unique offerings to their customers online.

Each independent ICA retailer has their own dedicated webshop which takes account of their autonomy in setting their product range, pricing and marketing strategies. It also means each ICA retailer will retain complete control of their online customer and business data. ICA has begun by transitioning its current store pick operations to the Ocado Smart Platform's In-Store Fulfilment (ISF).

ICA Gruppen (ICA) is Sweden’s leading grocery retailer. In May 2018, Ocado Group signed an exclusive partnership with ICA to launch a home delivery ecommerce service in Sweden using the Ocado Smart Platform.

ICA operates as a unique business model with independent retailer-owned stores and Ocado Group has tailored its platform to reflect ICA’s cooperative business model, with individual store owners leveraging the platform and Ocado Group’s wide fulfilment capabilities to bring their unique offerings to their customers online.

Each independent ICA retailer has their own dedicated webshop which takes account of their autonomy in setting their product range, pricing and marketing strategies. It also means each ICA retailer will retain complete control of their online customer and business data. ICA has begun by transitioning its current store pick operations to the Ocado Smart Platform's In-Store Fulfilment (ISF).

ICA Gruppen (ICA) is Sweden’s leading grocery retailer. In May 2018, Ocado Group signed an exclusive partnership with ICA to launch a home delivery ecommerce service in Sweden using the Ocado Smart Platform.

ICA operates as a unique business model with independent retailer-owned stores and Ocado Group has tailored its platform to reflect ICA’s cooperative business model, with individual store owners leveraging the platform and Ocado Group’s wide fulfilment capabilities to bring their unique offerings to their customers online.

Each independent ICA retailer has their own dedicated webshop which takes account of their autonomy in setting their product range, pricing and marketing strategies. It also means each ICA retailer will retain complete control of their online customer and business data. ICA has begun by transitioning its current store pick operations to the Ocado Smart Platform's In-Store Fulfilment (ISF).

"By having OSP, we can offer a central fulfilled solution for bigger cities and In-Store Fulfilment when you come outside of the bigger cities, with different propositions in-store. It’s really by using the full flavour of OSP that we’re actually managing to handle ecommerce in our core business."
Peter Muld, CIO of ICA Sweden
"By having OSP, we can offer a central fulfilled solution for bigger cities and In-Store Fulfilment when you come outside of the bigger cities, with different propositions in-store. It’s really by using the full flavour of OSP that we’re actually managing to handle ecommerce in our core business."
Peter Muld, CIO of ICA Sweden
"We are now taking the next step in ICA's ecommerce business and making it possible for local ICA stores to offer their customers a more personal and seamless shopping experience also online, to make every day a little easier."
Head of ecommerce for ICA Sweden
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Partnership Milestones

ICA's first Customer Fulfilment Centre near Stockholm opened in November 2021.

Since then, ICA has completed a roll-out of Ocado Group's In-Store Fulfilment Solution to 324 stores.

ICA was Ocado Group’s first international partner to install Auto-Frameload, one of Ocado’s Re:Imagined innovations. Since then, ICA has also ordered On-Grid Robotic Pick.

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