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Retailer introduces over 20 new gluten-free Own Brand products, including pizzas, cereals and breads

Online retailer Ocado has launched a brand new gluten- and wheat-free range as it focuses on building out its Own Brand offering, after the latest figures show that two thirds of UK shoppers bought a ‘Free From’ product last year¹ – in comparison to just one third the year before².

Ocado has added more than 20 new Free From products to its dedicated Free From webshop, including gluten-free pizzas, breads, cookies, cereals, porridge, as well as breaded chicken and fish.

Alison Rhodes, Head of Own Brand at Ocado, comments: “It’s important to us that all of our customers, including those avoiding gluten and wheat, can enjoy popular favourites such as bread, breakfast cereals and sweet treats like cookies.

“This month, we’re adding over 20 new products to our Free From range to help those with specific food intolerances as well as anyone looking to embrace the growing trend, without compromising on taste.

“Through our dedicated Free From webshop, shoppers will be able to add gluten-free store cupboard staples to their basket, alongside full meal options like pizzas, goujons and fishcakes – all delivered straight to their door for a stress-free weekly shop.”

To explore the full range of Ocado Free From products, please visit www.ocado.com/glutenfree.

Ocado Own Brand Free From products

Ocado Free From Granola 400g - £2.89 at Ocado

A mix of gluten-free oats, sultanas, dried banana chips, chopped dates, sunflower seeds and toasted coconut flakes. Perfect with milk or yoghurt, or topped with tangy berries for a delicious breakfast.

Ocado Free From 5 Seed Bloomer 500g - £2.50 at Ocado

Lunchtime couldn’t be easier with this gluten-free 5 seed-style bloomer from Ocado, made with potato starch and soya flour, and topped with a mix of linseed, sunflower seeds, millet and pumpkin seeds. Delicious on its own, or with cured meats, cheese and a salad for a truly delicious sandwich.

Ocado Free From Southern Fried Chicken Goujons 360g - £3.50 at Ocado

Chicken goujons breaded with a seasoned gluten- and wheat-free crumb. Perfect as an afterschool snack for the kids, or as a quick and easy dinnertime treat.

Ocado Free From Pepperoni Pizza 350g - £2.49 at Ocado

This stonebaked pizza from Ocado is completely gluten-free, and is topped with a rich tomato sauce, pepperoni, mozzarella and Cheddar cheese. Also available as a Margherita for a meat-free meal.

Ocado Free From 2 Cod Fishcakes 180g – £2 at Ocado

Never miss a fish and chip Friday again with these gluten-free cod fishcakes, made with fluffy potato and a hint of parsley, all encased in a gluten- and wheat-free crumb. Delicious with tartare sauce and a squeeze of lemon.

Ocado Gold Free From Cranberry & White Choc Cookies 235g - £2.79 at Ocado

Deliciously crunchy with a soft chewy centre, these gluten-free cookies from Ocado with white chocolate and dried cranberries are the perfect teatime treat. Great or their own, or with a steaming hot cuppa!

¹ According to The Allergy & Free From Show - July 2017

² Mintel report: Free-From Foods UK – December 2016

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Ocado leads the way with Free From foods with new Own Brand range