To question the status quo; to change things for the better. We call it “the Ocado Way,” and it has guided us to do the right thing since day one.

Our responsibilities

Our responsibilities

The Ocado Way

Ocado Way 2020

From the beginning, Ocado has been passionate about minimising environmental impacts, and as our activities and responsibilities have grown, we have responded with our strategy.

Our new 2020 Vision “The Ocado Way” is underpinned by three guiding principles that we aspire to:

  • For every employee to be engaged with our CR strategy, aspirations and intentions
  • Ensure we are a well-run, responsible, sustainable business
  • Where we believe there is an opportunity to use our position and expertise for good, to step up and take it.

Building on work undertaken to date, our new 2020 vision “The Ocado Way” has four strategic pillars: EducationEntrepreneurship, Environment and Eating Well, focusing on areas where we can make a meaningful difference.

We hope you’re inspired by our plans; we look forward to sharing our updates and progress with you, and we’d love to hear what you think too.

If you have any questions, please email us at