Key to our Eating Well pillar, is a plan to support the role of food in health and nutrition and help reduce food poverty in the UK.

Eating well

Food and nutrition is at the heart of the Eating Well pillar. We use sustained promotions on fresh fruit and vegetables to try and encourage healthy eating and become a positive nutritional influence on our customers. At the start of the financial year, we committed to always having at least 100 different fruit and vegetables on promotion at any one time, and during the period, we consistently exceeded this target.

We are also working hard to play our part in reducing food poverty in the UK. Last year, we launched a “Donate Food with Ocado” option for customers — they select a donation while doing their shop, and we match the contribution with groceries. This idea was based on feedback from our customers.

We work with a number of charities around our Hatfield and Dordon distribution centres, delivering fresh ingredients and offering advice on food handling. Around Hatfield, we work with DENS (read about our work with them here), St Albans Vineyard, Watford YMCA and Watford Hope.

Around Dordon, we work with the North Warwickshire Foodbank, who in turn distribute our contributions to:

  • School breakfast clubs
  • Emergency food parcels (including hygiene, washing and baby products)
  • Community cooking projects
  • Community food members (including Age UK. Arley Community Cafe, Baddesley Community Cade, Kingsbury Community Cafe, The Volunteer Centre, Hartshill Community Cafe and Coleshill Community Café)

To St Albans Vineyard alone, we’ve donated 390 packets of mince in the past three months (Apr-Jun 2015) – that’s over a whopping 2500 servings of mince for spaghetti Bolognese! In the same time they’ve also received 429 whole chickens, 447 packs of fish pie mix, 2,166 sausages and an incredible 3.5 tonnes of fresh veg.

That’s just St Albans Vineyard: imagine all the other communities benefiting from regular deliveries. With Fareshare (our food supplier and partner under the North Warwickshire Foodbank model), we deliver up to six tonnes of food per month.


In more recent years, since the opening of CFC2 in Dordon, we have grown our relationship with Twycross Zoo. 

More than 1,200 kg of fruit and vegetables are donated to Twycross Zoo weekly, feeding the animals with food unfit for human consumption — but still perfectly edible for the residents of the zoo. We plan to continue both this and other partnerships in our efforts to avoid sending food waste to landfill.


2015 also saw the launch of the Ocado Foundation.


Ocado is committed to the upholding of human rights. We require our suppliers to operate in a fair and honest way towards their employees and with those whom they do business. We ask all our “Own Brand” suppliers to be members of Sedex, a global supplier ethical database, and to ensure that they have an ethical auditing programme in place. 

We also welcome the introduction of the Modern Slavery Act, and a copy of our statement can be found here.

Through sales of fruit and vegetables, we continue to support farmers in South Africa and Kenya by donating to the Waitrose Foundation. We made donations totalling £30,000 during this financial year. During the period we also made a donation of £145,000 to the Prince of Wales’s Charitable Foundation, through the sale of Duchy branded products. 

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As a retailer, we understand our responsibility with respect to alcohol – alcohol sales, alcohol deliveries and alcohol consumption. Click here for our policy.