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Ocado launches search for Britain’s Next Top Supplier

28 Mar 2017

Retailer announces the return of its nationwide campaign to find the next big thing in British food and drink

LONDON: 28th March, 2017: Online supermarket Ocado is calling for small food and drink producers from across the country to battle it out to be crowned Britain’s Next Top Supplier. The winner of the competition will be stocked at Ocado and will also receive a £20,000 marketing package to promote their product.

Now in its third year, Britain’s Next Top Supplier will see entrants pitch their product to Ocado buyers. The competition is aimed at producers who want to grow their business but need a helping hand and some expert guidance on how to get in front of a major retailer like Ocado.

Previous winner Hannah Rhodes of Hiver Beer has since been able to expand from a small scale start-up, into a successful business and Hiver’s sales grew five times faster the rest of Ocado’s beer category in 2016.

Stuart Rose, Ocado Chairman, comments: “Britain’s Next Top Supplier aims to uncover the latest and greatest food or drink innovations the country has to offer. There are some truly fantastic producers in the UK and this competition could change their lives overnight, as winning would give even the smallest business the opportunity to distribute their product to Ocado customers across the nation.”

Rose Price, Head Buyer at Ocado and judge, comments: “The winning product will have great customer appeal and offer them something they can't find anywhere else, but it isn’t just about having a brilliant product. I’ll also be looking for a passionate supplier with some entrepreneurial flair and the willingness to work with us to make our partnership a success.”             

Entrants should visit for more information. To qualify, suppliers can only offer a food or drink product not currently stocked at Asda, Waitrose, Morrisons, Tesco or Sainsbury’s.

The competition closes on April 17th


Notes to editors

Contact information

David Parke – / 020 7067 0351


Online supermarket was established in 2000 and is one of Britain’s leading online retailers. Delivering to over 70% of the UK population, every shopping bag is carefully packed in one of three distribution centres using in-house designed software and technology. Shopping is then delivered direct to customers using a network of regional spokes in brightly-coloured vans.

With award-winning mobile apps for every platform, Ocado delivers over 50,000 products, including big-name brands, a range of over 700 Ocado Own Label products and a growing non-food selection. Thoughtful service features such as colour-coded bags, receipts provided in date order, reminder texts with your driver’s name, along with convenient hourly delivery slots compliment award winning customer service on email, phone and social media. 

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